I rarely have people call me that aren't ready to pull the trigger! Most of my prospects are ready to be clients BEFORE that first phone call. Did I get lucky? Nope! This didn't happen from the get-go but happened along the way when I wasn't paying attention...I...
Branding
Small Business Owner Learnings #3: How to Save Time by Generating Reusable Content?
Coming from the technology world and specifically from the software development part of it, reusability has always been a big MANTRA of mine. I'm always looking for ways to cut out the repeated grunt work even in the mundane daily aspects of my life and figure out...
Small Business Owner Learning #2 – How to Build Prospects and Turn them into Clients?
If you missed my article on Small Business Owner Learning #1 from last week check it out here! Here are a few more thoughts and tips for small business owners wanting to create a niche for themselves. Please note I've no formal marketing or branding experience. This...
Small Business Owner Learning #1: How to formulate your Brand Identity?
I spent almost 20 years in a 9-5 Technology career from 1998-1999 and. 2000-2019. I never once thought of myself as an entrepreneur even though I got started in Real Estate Investing and running a rental business in 2009. I "started" several business in my head from...